Logo and brand identity creation for LUMM.

Lumm is a line of lamps created by a Milanese company that has been active since 1960 in the production of special components for high-voltage power transmission. Thanks to reclaiming the tradition of industrial processing and its related materials, the company began producing unique lamps in 2007.

Creating a logo for “designer lamps” is in itself a design challenge. It essentially acts as a business card, providing the all-important first impression of a product that is mainly sold through its visual identity.

The idea of TheFont was to create a logo that would speak about the product and became its primary advocate. Taking our cue from the shape of the Kilovolt lamp — whose base is made out of a high-voltage insulator — we designed a logo that is essential, light and deliberately smiling.

This was a precise choice in which the studio designed a rigorous brand identity, using only a slight touch of red as a common thread, the same colour that is found in all of the lamps made by Lumm.

progettazione loghi aziendali
progettazione loghi aziendali
progettazione loghi aziendali
progettazione loghi aziendali
progettazione loghi aziendali
progettazione loghi aziendali